Not For Everyone
September 30th - November 27th, 2016
Red Bull Arts
In the art market, artists’ names take on the characteristics of luxury brands and artworks act as high-end retail goods. DISown tests the current status of the art object and presents a new mode for artist production.
– Agatha Wara, co-curator of DISown
Art collective DIS and curator Agatha Wara present the month long exhibition DISown, a new mode for artist production. Discover products from over 30 world-renowned artists including Ryan Trecartin, Jon Rafman, Bjarne Melgaard, Amalia Ulman, Telfar and Hood By Air (HBA), DISown will feature a retail installation by artist Lizzie Fitch.
Luxury brands couldn't exist without the cheap belts and underwear that they make for the average consumer. DISown is making the “belts and underwear” version of art, in effect creating artist diffusion lines. DISown – Not For Everyone, is an art exhibition posing as a retail store. Or maybe it’s the other way around. As Karl Lagerfeld for H&M is a diffusion line for fashion, DISown is a diffusion line for art. Set as an examination of taste and consumerism, DISown presents a new model for cultural critique. Presenting products from over 30 world-renowned artists including Ryan Trecartin, Jon Rafman, Bjarne Melgaard, Amalia Ulman, Telfar and Hood By Air (HBA).